I'm Greg Young, a freelance social copywriter based in New York City.

I started my career writing for magazines, where I developed an appreciation for storytelling, finding the right words, and making even the most ordinary subjects interesting. Eventually, my career took me into social media, where I discovered a different kind of storytelling: helping brands communicate with people in real time.

Since then, I've worked with creative agencies, technology companies, healthcare organizations, and consumer brands, writing social content, developing campaign messaging, and helping businesses communicate with their audiences.

Along the way, I've also worked extensively in social listening, audience research, and performance analytics, using data to understand audience conversations, evaluate content performance, and identify opportunities for brands to improve their communications. Those experiences have shaped how I approach writing today. Good copy isn't just about finding clever words. It's about understanding who you're speaking to, what matters to them, and how to make your message resonate.

Today, I bring that experience to my freelance work, partnering with brands, businesses, and creative agencies that need a writer who understands both the creative and strategic sides of social media.