Social Copywriting

Text on a dark background with a colorful gradient sphere, reading 'Big SpaceShip'.

Client: BOTOX Cosmetic

I joined Big Spaceship for a short term assignment supporting copy for their pharma client, BOTOX Cosmetic. I worked with creative directors, designers, and account managers, writing captions and on-image copy for TikToks, Instagram Reels, Instagram Stories, YouTube Shorts, as well as a script for a Spotify ad.

DASHLANE logo with five vertical bars to the left of the text

Dashlane is a password/credential security firm that protects passwords, monitors suspicious activity such as hacking or phishing, and developed passkey technology. They also partnered with Google and Amazon on the occasional marketing campaign. My role was to provide social copy as well as guidance for in-house copywriters, as well as facilitating engagements between Dashlane and users, including collaborations with Google.

Screenshot of a LinkedIn post promoting Dashlane's Credential Risk Detection tool, featuring a dark-themed user interface with risk statistics displayed on a dashboard.
Medscape logo with the word 'Medscape' in stylized font, featuring a large blue 'Med' followed by smaller black 'scape'.

Medscape is a medical education company that offers education credits for healthcare professionals in various healthcare specialties including cardiovascular health, respirator health, mental health reproductive health, and many others. In thise role, I wrote social captions for hundreds of social posts and published content across numerous channels, up to 100 posts per month.

Facebook post promoting chronic kidney disease management with a link to medical resources and reactions from users.
Mobile phone screen showing a Facebook post about a webinar with speaker Andres Finzi, PhD, discussing the importance of gp120 as a viral antigen and its role in immune activation, with a link to more information.
Screenshot of a Facebook post promoting a virtual educational event titled 'Can You Handle the Heat? Clinical Challenges in the Management of Vasomotor Symptoms,' featuring a blue background with illustrations of raised hands and information about the faculty, Nanette Santoro, MD.
Social media post about new educational activity on recognizing opioid use disorder in patients with pain, featuring photos of three medical professionals and illustrated symbols of opioid addiction and treatment.
A promotional flyer for Medscape's activity on managing asparaginase therapies for ALL/LBL, including a list of faculty members, a colorful bar chart, and information about navigating patient-centered care.
Line graph showing sales growth over a year with a upward trend.

Clients:

Urban-X

The Bellslip

Mobius MD

Partnered with BerlinRosen to write social pots for a variety of clients, ranging from Startups, medical, to real-estate. Channels ranged from Facebook, Twitter (X),and Instagram. 

Urban-X

Urban-X was a startup accelerator managed by MINI and this accelerator specialized in startups that were making changes for good, from environmental causes, to improving city life, etc. Some of these sgartups included Wiseair, an air equality startup.

The logo for Urban-X and Mini, featuring the text 'URBAN-X' with a Mini emblem and wings.
Mobius MD logo with a stylized circular design and the name below

Mobius MD

Mobius MD is a medical transcription app for physicians with the goal of saving hours of time by offering an efficient medical dictation tool. In this role I made an effort to understand the tool, how it could be used by physicians, understand how to communicate effectively to physicians, and then write social posts for those physicians.

Logo for The BellSlip at Greenpoint Landing, featuring text within a circle.

The Bellslip

The Bellslip is a luxury apartment building located in Greenpoint, Brooklyn. The goal is to call attention to the building’s amenities while also promoting the neighborhood in the surrounding area. 

Colorful word cloud with various circles and lines, featuring the word 'Windows' in purple text.

Wipro Limited is a global IT and business consulting firm headquarted in India and owns various US agencies including Designit. Wipro partners with other large technology firms including Microsoft and Amazon. The work here involved writing about technology including AI, Machine Learning, and the general digitization of various industries. Channels focused heavily on LinkedIn and Twitter (X).

View more samples here:  https://bit.ly/4brqLab

A social media post from Wipro promoting their use of AI and augmented intelligence, including a diagram with colorful dots, a link to a report, and hashtags.
Facebook post featuring a green plant farm with a blue "Download Now" button overlay promoting the Wipro Sustainability Report.
A social media post showing survey results with a large percentage, 82%, indicating organizations realign their offerings with customer sentiments and expectations in response to the challenges faced over the past year, including hashtags for marketing and customer experience, logos of Wipro and Designit.
Graphic promoting the Sustainable Business Summit, taking place July 13-14, 2021, with the title 'Sustainable Business Summit Global' and the hashtag #SustainableBizSummit, featuring green and blue geometric shapes and the Wipro logo.
Two smiling men at an event with flags in the background, with overlaid text reading 'Booz Allen Hamilton'.
A person performing a wheelie stunt on a BMX bike at a skate park during sunset with trees and skate ramps in the background.
Screenshot of a LinkedIn post by Wipro, featuring a cover image of tall office buildings, and text about Wipro being recognized as a leader in ISG Provider Lens for SAP HANA Ecosystem Services 2021.
A warehouse worker wearing a yellow safety helmet and protective glasses using a laptop with augmented reality (AR) content displayed on the screen. The robotic arm is in the background, and there is a purple banner with white and orange text that says "Work smarter with automated AR solutions for your warehouse". The Wipro logo is visible in the top left corner of the image.
A screenshot of a LinkedIn post by Wipro with the logo at the top, discussing the challenges of 2020 and the importance of customer experience, marketing, and digital transformation. The lower portion shows a black background with the white text 'Designit a wipro company'.
Microsoft logo with four colorful squares and the word 'Microsoft' in gray

Areas of focus:

Copilot AI Announcement

UX Design

I served Microsft in various capacities. Most recently, I partnered with Edelman to engage with users during Microsoft’s annual flagship event, Microsoft Ignite 2023, the year that Microsoft announced Copilot as well as various other AI tools. My focus was to surprise and delight, engage with hundreds of users and atendees at the event. During this time, I also monitored comments during CEO Satya Nadella’s keynote speech livestream. Those engagement efforts resulted in Microsoft’s products and hashtags to trend on Twitter’s front page.

Prior to that, I worked with Microsoft to engage with the UX design community, sharing information, amplifying blog posts and events.

A man standing on stage during a Microsoft Ignite presentation with a large screen behind him displaying the title 'Azure Cosmos DB vector search.' The stage has colorful vertical light decorations, and there are comments and reactions from viewers on the screen.
A Twitter post by Microsoft Design dated July 24, 2019, featuring a Q&A with Tiffany Chen, a UX Designer at Microsoft. The post includes a black-and-white photo of Tiffany Chen, a quote about making product experiences more inclusive, and some graphic design elements in blue and white.
A man and a woman standing indoors near large windows, making playful gestures. The man is wearing glasses, a wide-brim hat, and a yellow and black jacket, holding a microphone. The woman is wearing a black leather jacket over a lacy dress with pink and black stripes, blue shoes, and has her arms outstretched with an expressive facial expression.
Two Microsoft presenters, a woman in a purple floral outfit and a man in a maroon shirt, are speaking on a stage with large windows in the background showing a cityscape. They are smiling and appear to be engaging with an audience.
Screenshots of multiple tweets from Microsoft Design's Twitter account discussing the Seattle Design Festival, upcoming presentations, panel discussions, and partnerships related to design topics.
A computer screen showing multiple windows of the Microsoft SharePoint interface with a background of a dimly lit office space and a large green potted plant in the corner.

Get in Touch

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